If your business has more than one location - a bakery with two storefronts, or a venue in three cities - each spot probably has its own Facebook Page, and maybe its own Instagram too. Locations in your portal keep those accounts organized so the right posts reach the right city.
Why locations exist
Without locations, sending a promo that only applies to one store means hand-picking accounts every single time and hoping you never tag the wrong city. Locations solve that. You group your accounts by place once, and after that you target the group instead of picking accounts one by one.
It also prevents the most embarrassing multi-location mistake: announcing a Greenville-only deal on your Columbia Page.
Do you need locations at all?
Only if you have more than one physical place. A single-location business can skip this completely - every connected account simply stays at brand level, and posting works the way it always has. You can add locations later if you expand.
Set up your locations
- Connect your social accounts first, so there is something to organize. Each location's Facebook Page connects the same way as any other Page.
- In the location settings of your portal, create a location for each physical place. Use names you will recognize at a glance, like "Downtown Greenville" or "Columbia".
- Assign each connected account to its location - the Greenville Facebook Page and Greenville Instagram go under the Greenville location, and so on.
- Leave accounts that speak for the whole business, like a main brand Page or your YouTube channel, unassigned. They stay at brand level.
Location accounts vs brand-level accounts
An account assigned to a location belongs to that place and gets included when you target it. An account left at brand level is not tied to any one location - it represents the whole business, and you can still include it in any post. Most businesses put their per-city Pages under locations and keep one main Page or YouTube channel at brand level.
Target locations when you post
In the post composer, you can target posts by location group instead of ticking accounts one at a time. Pick a location and its accounts come along with it. You can pick one location, several, all of them, or mix in brand-level accounts too. Everything else about composing works exactly the same - the same media rules and platform fields apply.
Example: a city-specific promo
Say you run an axe-throwing venue in Greenville and Spartanburg. Thursday's half-price lanes only apply in Greenville, so you target the Greenville location. The promo publishes to the Greenville Facebook Page and Instagram, and the Spartanburg accounts never see it.
Next week you announce a new booking system that affects everyone. That post targets both locations plus your brand-level accounts, and it all publishes in one pass.
Pinterest: one board per location
Pinterest works a little differently in this tool - each board connects like its own account. That is a natural fit for multi-location businesses. Create one board per location, such as "Custom cakes - Greenville" and "Custom cakes - Columbia", then assign each board to its location. City-specific pins then land on the right board when you target that location. Board basics are covered at the Pinterest Help Center.
A few tips
- Keep location names short and consistent - you will read them every time you post.
- A post can mix location groups and brand-level accounts in one pass, so you are never locked into just one group.
- If a promo applies everywhere, targeting every location is simpler than copying the post over and over.
Not sure how to split your accounts into locations? Ask through the contact form - it is a one-person shop, and you will usually get an answer within one business day.